Loganair (LM) launches Jersey (JER) - Norwich (NWI) route

Loganair has officially inaugurated its new nonstop service between Jersey and Norwich, adding a fresh air link between the Channel Islands and the east of England. The move marks a notable step in the airline’s regional connectivity strategy, while offering a faster and more convenient travel option for both business and leisure passengers.

The new route creates a direct connection between Jersey, a distinctive leisure destination, and Norwich, an economic and educational centre with a strong local identity. At a time when travellers increasingly prioritise efficiency and nonstop connectivity, the absence of a transfer strengthens Loganair’s appeal in a niche yet promising market corridor. With its long-established expertise in UK regional operations, the carrier continues to reinforce its strategic footprint by bringing seemingly smaller markets closer together, making them more flexible and delivering clearer economic value.

The route is being launched with one weekly return flight, increasing to two weekly return flights from early June. Loganair is deploying the ATR 72 on the service, a type well suited to regional operations and efficient performance.

Jersey stands out for its blend of British character and historic Norman heritage. The island attracts visitors with its beautiful coastline, dramatic cliffs and peaceful fishing villages, making it an ideal destination for short, experience-rich breaks. Beyond its natural appeal, Jersey is also known for fresh seafood and the relaxed rhythm of life typical of an upscale island destination.

Norwich is one of England’s most compelling medieval cities, where cobbled streets, historic churches and traditional markets create an urban landscape rich in heritage. The city also offers a vibrant academic and creative scene, while serving as a gateway to Norfolk, with its lush countryside and tranquil coastline. From Norwich, travellers can experience the essence of classic England, where heritage, the arts and contemporary life come together in an especially appealing way.